Marketing for the T&I Professional
This hands-on workshop is an update of those presented at ATA 2008 and 2010 conferences, and at U-Mass Amherst for the PLD in 2009. It covers marketing in the 21st Century for translators and interpreters: using the right tools for the job, reaching the right clientele, staying top-of-mind with clients, and more. It is designed for the freelance professional already active in the field and also for the novice.
Continuing Education Units: ATA (4) and NAJIT (4)
DATE: Saturday, August 20
TIME: Sign-in: 9:30; workshop runs from 10 a.m.– 2:30 p.m.
LOCATION: Miami-Dade College InterAmerican Campus – 627 SW 27th Avenue, Miami FL 33135; room 401 -Conference Center in the main plaza.
• Purpose of marketing
• Identifying one’s strengths
• Developing professional identity
• Identifying a clientele
|• Developing a pricing program
• Applying Codes of Ethics to marketing
• 21st Century Marketing Tools
• Developing your T&I Team
Registration is open: ATIF Members: $45 FIU/MDC T&I Students: $25 Non-members: $60
Bring an inquisitive mind, a laptop and a snack for the lunch break.