Marketing for the T&I Professional
This hands-on workshop is an update of those presented at ATA 2008 and 2010 conferences, and at U-Mass Amherst for the PLD in 2009. It covers marketing in the 21st Century for translators and interpreters: using the right tools for the job, reaching the right clientele, staying top-of-mind with clients, and more. It is designed for the freelance professional already active in the field and also for the novice.
Continuing Education Units: ATA (4) and NAJIT (4)
DATE: Saturday, August 20
TIME: Sign-in: 9:30; workshop runs from 10 a.m.– 2:30 p.m.
LOCATION: Miami-Dade College InterAmerican Campus – 627 SW 27th Avenue, Miami FL 33135; room 401 -Conference Center in the main plaza.
• Purpose of marketing
• Identifying one’s strengths
• Developing professional identity
• Identifying a clientele
|• Developing a pricing program
• Applying Codes of Ethics to marketing
• 21st Century Marketing Tools
• Developing your T&I Team
Registration is open: ATIF Members: $45 FIU/MDC T&I Students: $25 Non-members: $60
Bring an inquisitive mind, a laptop and a snack for the lunch break.
Thanks to all who came today! Don’t forget to search for “business cards, QR Code tags” or you can go to ATIF’s Facebook page and get it from there!