Last month, Haruki Murakami published a new novel in Japan. Before anyone could read it, the novel broke the country’s Internet pre-order sales record, its publisher announced an advance print run of half a million copies, and Tokyo bookstores opened at midnight to welcome lines of customers, some of whom read the book slumped in corners of nearby cafés straight after purchase. But this time, the mania was déjà vu in Japan—a near-replica of the reception that greeted Murakami’s last novel, “1Q84,” three years ago. The response was news to nearly no one. Except, maybe, Haruki Murakami.
http://www.newyorker.com/online/blogs/books/2013/05/lost-in-translation.html
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